General Manager · Influencer Marketing & KOL Partnerships
Where creators meet measurable growth.
Influencer marketing specialist with four years of hands-on KOL work across TikTok, Instagram, YouTube and Twitter. I have approached 1,000+ influencers, managed campaigns with 100+ creators and helped generate 10M+ views, including single videos of 7.7M and 1.8M. My strengths are rate negotiation, contracts and MoUs, creator briefing and performance reporting, for AI, software, skincare and consumer brands in Indonesia, ASEAN, East Asia and the West.
Profile at a glance
What I do, where, and with what
Everything a hiring manager needs, in one view.
What I bring that is different
The combination, not any single skill, is what sets me apart.
Creator's eye, manager's discipline
I know how a creator thinks because I am one, and I still run contracts, budgets and deadlines with the rigor of an operator.
Relationships that close deals
1,000+ creators approached and 100+ led in campaigns, with agreements, MoUs and invoices handled end to end.
Cross-market reach
Campaigns across Indonesia, ASEAN, East Asia, the US, the UK and Europe, with outreach in Indonesian, English and Thai templates.
Ahead of the AI wave
I moved my portfolio to AI and software apps early and have worked on products such as Dola AI, Pippit.AI, WorkBuddy.ai and CapCut.
I build the team too
Hiring, onboarding and HR administration for 100+ freelancers and employees, so campaigns never stall for lack of people.
Evidence over adjectives
Hundreds of live posts, standout videos at 7.7M and 1.8M views, and a research background, all open for anyone to check.
Influencer marketing
From first message to published post
Every creator relationship is managed from the first message to the live post. Since August 2022 I have run KOL programs across TikTok, Instagram, YouTube and Twitter, reaching Indonesia, ASEAN, East Asia, the US, the UK and Europe. This is the method, the brands behind it, and hundreds of live posts you can open and verify.
Standout videos
The videos that travelled furthest, with views as recorded in my earlier portfolio.
Published content
Every claim is backed by the work itself. Each card opens the live post.
Brands and partners
Who the campaigns were for
From AI tools to anime platforms to skincare, I match the right creator to a very different audience each time, across ASEAN, East Asia and Western markets.
AI and software
Platforms and entertainment
Beauty, lifestyle and consumer
Agencies and others
Leadership and HR
Running the team behind the campaigns
Strong campaigns come from strong teams. Since 2023 I have led HR for the Indonesia team alongside influencer delivery.
Team lead
Lead a six-person Indonesia team, with three direct reports on influencer projects.
Recruitment and onboarding
Hiring end to end for 5+ job titles and onboarding 100+ freelancers and employees through LinkedIn and Glints.
HR administration
Contracts, MoUs, leave, official letters, records and performance tracking, all kept in order.
Legal and translation
Indonesian and English documents that keep operations clear and compliant.
| Employee | Start | End | Leave type | Days | Quota left | Backup plan |
|---|---|---|---|---|---|---|
| Team member 01 | Mar 25 | Mar 27 | Personal | 3 | 9 | Covered by member 04 |
| Team member 02 | Jun 25 | Jun 28 | Vacation | 4 | 8 | Tasks held until return |
| Team member 03 | Jul 24 | Jul 24 | Personal | 2 | 7 | Self-managed |
| Team member 04 | Aug 12 | Aug 16 | Personal | 4 | 8 | Covered by member 01 |
| Team member 05 | Oct 10 | Oct 10 | Personal | 1 | 11 | Covered by member 02 |
Content and social
On camera and behind it
I understand creators because I am one. On TikTok since February 2022, I have built a 20,000+ audience and delivered content for 30+ brands through live selling, affiliate marketing and trend-led videos. That first-hand view shapes the briefs I write and the creators I choose.
Creator
Endorsement videos, TikTok live selling and affiliate programs that sell.
Social media specialist
Content plans, scheduling and platform-specific strategy for LinkedIn and Instagram, plus video production from idea to upload.
Biotalk.id
16 videos delivered in one week as a freelance content creator.
Results from content planning
A content plan that worked: two MAKUKU TikTok videos, as recorded in my earlier portfolio.
| No | Week | Topic | Pillar | Owner | Channel | Format |
|---|---|---|---|---|---|---|
| 1 | Wk 1 | Introducing the new channel | Functional | Owner A | Image | |
| 2 | Wk 1 | How creator rate cards are negotiated | Educational | Owner A | Carousel | |
| 3 | Wk 2 | Writing a clear creator brief | Educational | Owner B | Carousel | |
| 4 | Wk 2 | Tools that keep campaigns on schedule | Educational | Owner B | Carousel | |
| 5 | Wk 3 | Hiring and onboarding checklist | Educational | Owner A | Image | |
| 6 | Wk 3 | Reading campaign insights | Educational | Owner B | Carousel |
Find me online
See the content for yourself.
Work samples
The system behind every result
The behind-the-scenes discipline that keeps campaigns on time and on budget: rosters, trackers and plans. The samples below use replaced names and figures, followed by documents from my earlier portfolio.
| No | Creator | Category | Avg. views | 18+ followers | 25+ female |
|---|---|---|---|---|---|
| 1 | Creator 01 | Couple | 100K–300K | 35% | 35% |
| 2 | Creator 02 | Vlog | 300K–500K | 35% | 40% |
| 3 | Creator 03 | Story telling | 100K–300K | 50% | 60% |
| 4 | Creator 04 | Food | 100K–300K | 50% | 80% |
| 5 | Creator 05 | Sitcom | 300K–500K | 60% | 65% |
| 6 | Creator 06 | Vlog | 500K–1M | 60% | 40% |
| 7 | Creator 07 | Story telling | 300K–1M | 45% | 48% |
| 8 | Creator 08 | Couple | 200K–2M | 55% | 65% |
Virtual assistance
Daily income and expense tracking, invoices and receipts, and meeting minutes for a TikTok Shop account opening project.
Project management
Weekly task systems in Trello and a SMART career plan with measurable milestones.
Education consulting
Coaching and editing for university and scholarship applications, including a student's GKS undergraduate application (2024).
Open the files
Hosted on Google Docs, Sheets and Drive.
Experience
From specialist to General Manager
General Manager, Influencer Marketing Lead & HRGlobal influencer marketing agency · Indonesia
- Own end-to-end influencer delivery for AI and technology clients across TikTok, Instagram and YouTube: creator sourcing, negotiation, contracts, briefing, monitoring and performance reporting.
- Lead the Indonesia team of six, including three direct reports on influencer projects, and run HR for the team: hiring for 5+ job titles and onboarding 100+ freelancers and employees through LinkedIn and Glints.
- Opened ASEAN launch conversations by bringing creators into meetings with Bilibili and Dongchedi (August 2026).
- Built the Dongchedi Bangkok outreach system: English and Thai templates by creator tier, plus coordinated on-site and online rate cards.
- Repositioned the portfolio to AI and software apps, working on products such as Dola AI, Pippit.AI, WorkBuddy.ai and CapCut.
HR & KOL SpecialistGlobal influencer marketing agency · Indonesia
- Built shortlists of 1,000+ influencers and approached them in several languages across TikTok, Instagram, YouTube and Twitter.
- Led campaigns with 100+ creators, handling rates, deliverables, agreements, invoices and insight reports, with standout videos reaching 7.7M and 1.8M views.
- Helped open the agency's TikTok Shop business and ran live streaming and affiliate projects.
- Took on HR for the Indonesia team from 2023: recruitment, onboarding, contracts, MoUs, leave records and official letters in Indonesian and English.
- Shifted the client portfolio toward AI and software apps from 2025.
Content CreatorTikTok
- 20,000+ followers, 30+ brand collaborations, live selling and affiliate work.
Freelance Influencer Marketing SpecialistPT Avo Inspira Semesta
- 14 campaigns across TikTok, Instagram and Twitter, with contracts, budgets and insight reports.
Freelance projectsKOL, social media and education consulting
- Bloomery "Think Pink" (Oct 2023): managed 33 KOLs, with posts on time and accurate insights.
- MAKUKU (Jun–Sep 2023): content plan behind TikTok videos that reached 6.9M and 5.5M views.
- Education consultant (Sep–Dec 2024): coaching and editing for university and scholarship applications.
Earlier rolesLookup Digital Media · Universitas Gadjah Mada
- Social Media Specialist (Jun–Jul 2021): TikTok content and video production.
- Laboratory Assistant and Assistant Lecturer at UGM (2019).
Education
Universitas Gadjah Mada
M.A. Digital Transformation and Competitiveness
Aug 2022 – Mar 2024 · CGPA 3.52
S.T.P. Food and Agricultural Product Technology
Aug 2015 – Jun 2019
Contact
Let's talk about your next influencer program.
Open to influencer marketing leadership and KOL partnership roles, remote or abroad with sponsorship.